ShakeTheSpear

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AI supported workflow for Content Creators

ShakeTheSpear

Research rival YouTube channels and competitor videos, turn ideas into scripted projects, and review your channel’s performance—one workspace with AI that keeps your voice consistent.

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Getting started

Everything you need in one workflow

Solid ideas, scripts that sound like you, and a straight path from research to publish—without juggling a dozen tools.

  • Set your channel focus once and reuse it across series, rules, and projects.
  • Turn one idea into a series or a week of shorts with a clear structure.
  • Generate titles, hooks, and scripts in your voice—not generic filler.
  • Repurpose long-form into shorts, or run shorts-only, with the same workflow.
  • Rules and style presets so every piece stays on-brand.
Start your first project

Three modules, one workflow

YouTube competitor research, idea-to-project creation in your voice, then Reflect on how your own videos land—without ten browser tabs.

Research

Track competitors, run transcript- and comment-aware video research, save ideas, and open them into projects when you are ready.

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Research in the app

Competitors, transcripts, and saved ideas.

Use Search Channels to find YouTube channels and add them under Competitors. Open Videos to browse tracked uploads, filter what matters, and run per-video competitor research: we pull transcripts and top comments where available, and the model runs multiple passes (sentiment and feedback, audience video ideas, script levers).

In Research projects, select multiple researched videos to run group analysis; progress and results show up in Analysis alongside exports from video research. Save standout ideas to your library, then open Video ideas to turn saved ideas into projects.

Credit costs appear before each paid action.

Group analysis

Compare several researched videos in one run.

In Research projects, use the row checkboxes to select videos you have already researched (minimum count and limits are shown in the app). Start group analysis to compare themes, hooks, and opportunities across those videos in one synthesis.

Runs progress in the background; status and results appear in Analysis when complete. Only one group analysis can run at a time for your account, as shown in the UI.

Use the export and save flows from video research to capture ideas, then open Video ideas when you want to move into Create.

Create

Plan series or one-off videos, generate outlines and full scripts, hooks, shot lists, and shorts—with rules and style presets so output sounds like you.

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Create — series & projects

Plans, scripts, and shorts in one workspace.

Create a series by giving it a name, a central topic or story, and how many videos you want (long-form or shorts-only). The AI generates a series plan—a text breakdown of what each video will cover. You edit the plan until it is right, then approve it—and the system creates one project per video, each with the right idea.

You can also create standalone long-form projects or standalone shorts without a series.

Scripts, hooks & production

What you can generate per project.

For each project you can generate: title, outline, example hooks, thumbnail ideas (text), full script, shot list, next-video teaser, and color grading notes. Every generation can use your rules and style presets so the output matches your tone and structure.

Optional extras include quotes and parables, visual metaphors, style rewrites, and shot re-use suggestions from past projects.

Reflect

Connect your YouTube channel to see performance, comments, and AI-assisted themes on your uploads. Data stays scoped to the workspace. Available alongside Research when that access is enabled.

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Reflect — channel performance & feedback

Analytics and comments for the YouTube channel you connect.

Reflect uses the YouTube channel you connect through Google (OAuth). It focuses on your uploads and audience signal. Research is where you analyze other channels you track as competitors; the two areas serve different jobs. Data is always scoped to the current workspace so brands and clients stay separate.

Sync uploads, see channel and video performance where analytics are available, dig into comments, run AI theme analysis on comments, and browse Reflect video ideas. If a channel appears both here and under Research as a competitor, the app may link between them for convenience.

Reflect is listed in the navigation for accounts that have Research access. When that access is enabled, Research and Reflect are available together.

How it works

Three steps: research, create, reflect.

Research

Add competitors, run per-video research where transcripts and comments help, then run group analysis on selected videos when you are ready. Save ideas for later.

Create

Spin up a series or a standalone project, approve the plan, then generate scripts, hooks, shot lists, and shorts with your rules attached.

Reflect

Connect your channel to see how uploads perform, what viewers say in comments, and what to try next—each workspace stays separate.

Who it's for

Long-form, Shorts, or both—same workflow.

New creators

A clear path from niche research to first scripts—without drowning in prompts or tabs.

Series & long-form

Plan arcs, keep episodes aligned, and generate scripts and shot lists without staring at a blank doc.

Shorts & repurposing

Cut from long-form or run shorts-only; hooks and pacing stay consistent with your rules.

Teams & workspaces

Separate channels or clients per workspace, with roles so collaborators see only what they need.

Simple pricing

Start free. Scale when you're ready. No lock-in.

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Ready to streamline how you make content?

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