Built for creators who own their script

From niche insights to shot lists—one place to research, plan, and produce. Here’s how each part works and why it helps.

Niche & competitor research

Know thy niche before you create.

Define your primary niche (e.g. fitness, tech reviews, storytime), link your own channel or page, and describe your target audience—demographics, interests, and platforms. Add a list of competitor or peer channels by URL or handle. When you run “analyze niche,” our AI uses your inputs to surface what’s working in your space: top content patterns, effective hooks, common formats, and content gaps you can own. All insights are stored in your research dashboard so you can refer back when planning series or writing scripts.

Why it matters

Stop guessing what works—see what actually resonates in your niche.
Align every video and series with your audience and with proven formats.
Spot gaps competitors aren’t covering and position yourself there.

How it works

Set your niche and audience
Define your primary niche, add your channel/page, and describe who you’re creating for (age, interests, platforms).
Add competitors
Add competitor or peer channels/pages by URL or handle. The more you add, the richer the analysis.
Run analysis
Trigger “analyze niche” or “extract insights.” The AI analyzes your list and niche to pull out patterns and recommendations.
Use your insights
Review dashboards for top content, hooks, formats, and gaps. Use this when planning series and scripts so every piece is informed by data.

Series & project planning

From one idea to a full series, with AI and audience fit.

Create a series by giving it a name, a central topic or story, and how many videos you want (long-form or shorts-only). The AI generates a series plan—a text breakdown of what each video will cover (e.g. “Video 1: intro and problem; Video 2: first solution…”). You get demographics-fit guidance: how well the plan matches your target audience, with concrete suggestions to improve fit. You edit the plan until it’s right, then approve it—and the system creates one project per video, each with the right idea. You can also create standalone long-form projects or standalone shorts without a series.

Why it matters

Turn a single idea into a structured series without the blank-page panic.
Ensure your series plan actually fits your audience before you produce.
Keep all episodes aligned to one story or topic and one demographic.

How it works

Create a series
Name it, describe the story or central topic, set the number of videos and type (long-form or shorts-only).
Generate plan
AI produces an editable text plan: what each video will cover. You see it before any projects exist.
Check demographics fit
The system compares the plan to your target audience and suggests tweaks (e.g. tone, depth, hooks) so it matches better.
Edit and approve
Adjust the plan—add, remove, reorder, or reword. When you’re happy, approve it.
Projects are created
One project is created per plan item, each with the right idea. Then generate titles, outlines, scripts, and more per project.

Scripts, hooks & production

Titles, outlines, scripts, shot lists—all in your voice.

For each project you can generate: title, outline, example hooks, thumbnail ideas (text), full script, shot list, next-video teaser, and color grading notes. Every generation can use your rules and style presets so the output matches your tone and structure. After a script or outline is generated, you get demographics-fit guidance again—so you can refine before you shoot. Optional extras include topic research, quotes and parables, visual metaphors, and shot re-use suggestions from past projects.

Why it matters

Cut writing time while keeping your voice—rules and presets keep AI on-brand.
Get a full production pack (script, hooks, shots, teaser) instead of piecing it together elsewhere.
Iterate with audience-fit feedback so scripts land with your demographic.

How it works

Start from the idea
Each project has an idea (from the series plan or entered manually). Edit it if you want, then generate in any order you like.
Generate what you need
Request title, outline, hooks, thumbnail ideas, full script, shot list, teaser, or color notes. Attach rules and style presets so output matches your voice.
Check demographics fit
After script or outline generation, see how well it matches your target audience and get suggestions to improve fit.
Refine and reuse
Edit any output, request alternatives, or use extras like “add a parable” or “suggest reusable shots” from previous projects.

Rules & style presets

Keep every script and short on-brand.

Rules are instructions the AI follows when generating. You get system rules (e.g. hook length, structure, tone, platform) and can add custom rules (e.g. “never use word X,” “always mention the product in the first 30 seconds”). Each rule is set for which AI generation it applies to (Series' AI, Long Video AI, and/or Shorts' AI) and which content parts (e.g. script, hooks)—so you only see and attach relevant rules when working on each. Style presets let you write in a chosen creator’s style or derive your own from sample videos (tone, structure, hooks). Use them on scripts and shorts so everything stays consistent.

Why it matters

One place to define “how we write”—no repeating yourself in every prompt.
Scale output without losing consistency across series, projects, and shorts.
Match a reference style or build a reusable preset from your (or others’) best work.

How it works

Create or pick rules
Use system rules as-is or add custom rules. Write the instruction and set which AI generation(s) and content parts (e.g. script, hooks) it applies to.
Attach when generating
When generating a series plan, project script, or short, select the rules you want. Only rules for that generation context and content part appear.
Add style presets
Choose a built-in style (e.g. a reference creator) or create your own from sample videos. Attach a preset to script generation for consistent tone and structure.

Also included: Topic research, Quotes and parables, Visual metaphors, Shot re-use suggestions, Audience persona profiling.

Shorts

Turn long-form into shorts—or create shorts from scratch.

From any long-form project you can create shorts in two ways: (1) cut from script—use a segment of the main script as the short script, or (2) same topic, new script—AI writes a short-specific script on the same topic. Standalone shorts (not tied to a long-form project) are supported too. Shorts have their own hooks and can use rules set for Shorts' AI Generations, so they stay punchy and on-brand. Great for testing hooks, repurposing long-form, or running a shorts-only series.

Why it matters

Repurpose long-form into shorts without starting from scratch.
Keep short-form hooks and tone consistent with rules and presets.
Run shorts-only series (e.g. 7-day hooks) with the same workflow as long-form series.

How it works

Start from a project or create standalone
From a project, choose “Create short.” Or create a standalone short with its own idea (no long-form link).
Choose short type
Cut from script: pick a segment of the project script. Same topic, new script: AI writes a short script on the same topic with short-form pacing.
Apply short rules and generate
Attach rules for Shorts' AI. Generate or edit hooks and script. Use style presets so shorts match your channel.

Workspaces & collaboration

Organize by channel or team, with clear permissions.

Workspaces let you group series and projects (e.g. by channel or client). You’re the owner: you invite members by email, create workspace roles with granular permissions (view series, create series, edit project, run AI, manage rules, etc.), and assign roles to members. You can also grant or revoke specific permissions per member. Effective access is the union of all role permissions plus any special grants, minus any revokes. Only the owner can invite, remove, and manage roles and permissions—so teams and channels stay aligned without chaos.

Why it matters

Keep multiple channels or clients separate and easy to manage.
Give collaborators exactly the access they need—no more, no less.
One place to see who can do what and change it as the team grows.

How it works

Create a workspace
Name it (e.g. “Main channel” or “Client X”). You’re the owner.
Invite members
Invite by email. New users get a signup link; existing users join the workspace.
Define roles and assign
Create roles with specific permissions (view, create, edit, run AI, etc.) and assign one or more roles to each member.
Create content in the workspace
Series and projects can live in a workspace. Permissions control who can view, edit, or run AI on them.

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